How to set up email for a trading name

richard256 · Oct 23, 2020

Hi. I have registered busness name. So, it's a limited company. But I'm thinking about using a trading name. Using a trading name requires no registration. But it does require certain disclosure rules. What I would need is a new email address for the trading name. How would you set that up? Of course when you trade under a trading name it's really your limited company that is trading. So, what do you do, create an alias and have incoming emails forwarded to your company email address? I'm just trying to figure what is the right/best email setup. Thanks. Rich

zigojacko · Oct 23, 2020

I think you can use whatever email address you like for business correspondence regardless of your business / trading name...?

richard256 · Oct 23, 2020

Hi. That might be true, but the issue I am grapling with is a technical one. If you have a limited company but was trading under some other business or trading name, I think you would have the emails that contain your trading name, forwarded to your company email or even a personal email. Or maybe you would use use aliases (if thats's not the same thing as forwarding).. I'm not sure. The customer engages with your trading name/email, but you receive it in your limited company inbox.

Darren_Ssc · Oct 23, 2020

I would have a dedicated email address with the domain matching the brand. All mail received by brand and sent by brand.

You can have a small print disclosure in the footer.

Paul Kelly ICHYB · Oct 23, 2020

Forget the issues of the trading names etc, that is just confusing things.

How you create a new email address depends on your email service, however, it starts with a relevant domain name!

zigojacko · Oct 23, 2020

richard256 said:
Hi. That might be true, but the issue I am grapling with is a technical one. If you have a limited company but was trading under some other business or trading name, I think you would have the emails that contain your trading name, forwarded to your company email or even a personal email. Or maybe you would use use aliases (if thats's not the same thing as forwarding).. I'm not sure. The customer engages with your trading name/email, but you receive it in your limited company inbox.

I honestly have no idea what you are saying to be honest. I think you are weighing up how best to have it set up but that is your personal choice... Unless I am missing something.

Why would you not just create mailboxes on the same name (domain) that you are trading under? Why unnecessarily confuse matters by emailing customers from a different brand/domain than the one they purchased from...?

Darren_Ssc · Oct 23, 2020

consultant said:
Forget the issues of the trading names etc, that is just confusing things.

Maybe OP can be a bit clearer in what he wants? I am talking about the brand being a different domain, which, I think, is what you're saying too.

richard256 · Oct 23, 2020

People for various reasons choose to trade under a trading name. Do people get that? Maybe that might be considered a brand name. Do people get that? But, there can/will be an "unbrella organisation" behind the trading name. Do people get that? But, you want to trade under the trading name, not the company registered name. Do people get that? The customers don't give a fig about there being an umbrella organisation. Do people get that? And so, in that situation customers might communicate with you under "sales at pinkbot", pinkbot being the branding, yet these email go to your umbrealla organisation inbox. Do people get that? My post is a technical question about emails. Do people get that? Are you all a bit thick?

richard256 · Oct 23, 2020

I'm frustrated with the responses. But, yes, the domain for the email for the trading name, would be a different domain name from the company name domain.

zigojacko · Oct 23, 2020

Just... Wow

zigojacko · Oct 23, 2020

We all perfectly understand business names and trading names Richard. Many of us on here even have businesses and trading divisions set up like you have described...

It doesn't make one iota to your email set up though.

It's not us getting you/your scenario. It's you not getting us/our explanation.

But with an attitude like that, good luck getting any worthwhile advice.

Opinion87 · Oct 23, 2020

For a 57 year old I'd expect you to be a little more mature than you're acting. I hope you don't deal with customers like this. <removed>

Paul Kelly ICHYB · Oct 23, 2020

richard256 said:
the domain for the email for the trading name, would be a differtent domain name from the company name domain

Great.

If are you are going to keep your email system a secret, no one will be able to help you!

Darren_Ssc · Oct 23, 2020

zigojacko said:
Just... Wow

Yeah, I'm out.

Scalloway · Oct 23, 2020

All you need to do is set out the disclosures in the signature or a footer. I do this when using a personal email address for other organisations I am involved with.

richard256 · Oct 23, 2020

Hi. I think I'd better apologise. It's highly unlikely that anyone here is thick. Probably smarter than me. ;-)

richard256 · Oct 23, 2020

Here is my thinking: I have a limited company (dormant). I have many product idea, and I think it might be advantageous to have trading names. Which I believe would amount to branding. And it seems to me, that what you would do is use an email with a domain different from your company name when selling etc, under your trading name. I see setting up another email domain for the trading name as implied, whether or not is really is. So, I've posted here a technical question to do with aliases and forwarding. But, it is helpful to also mention non technical stuff that people thing is relevant.

zigojacko · Oct 23, 2020

I don't think you need aliases and forwarding though...

Let's say your registered business name is:

The Mighty Corp (you may or may not have the domain themightycorp.com)

Let's say you wanted to set up three websites to trade in different niches:-

1) The Best Toy Cars (thebesttoycars.com)

2) The Best Candle Burners (thebestcandleburners.com)

3) The Best Tin Cans (thebesttincans.com)

On each of those websites, you have a contact form and the relevant mailboxes like:-

1) [email protected]

2) [email protected]

3) [email protected]

Emails from customers come into those mailboxes. And you reply, from those same addresses.

They don't need to forward onto [email protected]...

You just need to note in your the website terms of service that The Best Toy Cars is a trading name of The Mighty Corp... And invoice from The Mighty Corp.

There isn't anything technical with what you're requesting and of course, you can forward the emails to your registered company but I don't see why you would need to...?

By the way, across our entire agency business, we use a domain for all our global mailboxes that is not a registered business nor a trading name... It works perfectly for us.

Paul Kelly ICHYB · Oct 23, 2020

If you use google apps, you can set up domain aliases of those additional URL's, so you only use one email account/client and you can also send from each url.

Or, as above, three unique domains, three mail accounts and either three clients or route them ass to one client!

Opinion87 · Oct 23, 2020

richard256 said:
Here is my thinking: I have a limited company (dormant). I have many product idea, and I think it might be advantageous to have trading names. Which I believe would amount to branding. And it seems to me, that what you would do is use an email with a domain different from your company name when selling etc, under your trading name. I see setting up another email domain for the trading name as implied, whether or not is really is. So, I've posted here a technical question to do with aliases and forwarding. But, it is helpful to also mention non technical stuff that people thing is relevant.

You've been posting nonsense on here for years. People have offered advice which you've either completely ignored or, essentially, called them stupid.

richard256 · Oct 24, 2020

Hi. Points noted about there being no need to use forwarding email or an alias. What it was, is that I had the notion of using forwarding or aliases with the trading name emails/ domain name, thinking it's maybe what you might do, and then I went through the process of getting a business email from Google. In that process Google point out that you can have 100 free aliases and that served the purpose of re-inforcing my notion. But, as I say, it's been pointed out here there is strictly no need to use forwarding or aliases. Points taken. I'm still mulling things over. And thanks for the insight. Rich

richard256 · Oct 24, 2020

Darren_Ssc said:
Yeah, I'm out.

I think I saw something in a post that on refllection was not there. Recognising that error, I apologised. I hope it's accepted. Thanks. Rich

forevergroup · Nov 10, 2020

You can have as many email addresses as you want, it's simple to achieve on a technical basis and has no regulatory concerns.

What you'll probably want to do is use an email signature footer that discloses the relationship e.g. John Smith Windows is a trading name of John Smith Panes Ltd, registered in England no. 07774447. Registered address blah blah you get the idea.

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